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Friday, March 13
 

8:30am

MASTER CLASSES: Registration & Breakfast Roundhouse

9:00am

MASTER CLASS: How to Start a Podcast: From Notion to Trailer RoundhouseKaren Unland MASTER CLASS: Mobile Video Production RoundhouseJesse Szymanski

12:00pm

MASTER CLASS: Lunch Roundhouse

1:00pm

MASTER CLASS: Introduction to Google AdWords RoundhouseAmeet Khabra

5:30pm

KICK OFF: Registration & Networking

6:00pm

KEYNOTE: Willful // How Legacy Industries, Business Model, and Marketing are Shifting to Meet Today's Digital Consumer Betty Andrews Concert Hall (Allard Hall, MacEwan)Erin Bury

7:00pm

FIRESIDE CHAT: Don't Call Me a Guru + Willful Betty Andrews Concert Hall (Allard Hall, MacEwan)Erin Bury

7:30pm

NETWORKING Roundhouse
 
Saturday, March 14
 

8:00am

CHECK-IN: Networking & Breakfast The Atrium (Robbins Health Learning Centre, MacEwan University)

8:45am

KICK-OFF

9:00am

KEYNOTE: Wistia // How to Build an Audience of Engaged Advocates The Heart (Robbins Health Learning Centre, MacEwan University)Kristen Bryant

10:15am

How to Double Your Ecommerce Revenue in 90 Days with the Customer Value Journey 9-208Scott Cunningham How to leverage data-driven insights to enhance your digital strategy 9-217Matthew Brown How to plan, implement, and report on a social media campaign 9-215Liz Pittman If I Could Tell it Again 9-216Suzanne Pescod Ogilvy, Eat Your Hear Out: Ad Writing Workshop 9-207Idris Fashan Your Story in Stories 9-218Karine Parthenais

11:25am

How to leverage data-driven insights to enhance your digital strategy 9-217Matthew Brown How to plan, implement, and report on a social media campaign 9-215Liz Pittman Ogilvy, Eat Your Hear Out: Ad Writing Workshop 9-207Idris Fashan The Ad Fraud Epidemic 9-208Duncan McGillivray The good, the bad, and the mammoths: Lessons in social media marketing from the #newRAM opening 9-216Kelsie Tetreau Your Story in Stories 9-218Karine Parthenais

12:30pm

LUNCH The Heart (Robbins Health Learning Centre, MacEwan University)

1:25pm

8 Ways to Up Your Ecommerce Game 9-218Lindsey Locke Email Marketing: Strategies, Tactics & Measurements 9-215 How to Determine Your Paid Social Spend 9-207Sara Kerr • Faustina Banh PANEL: Promoting Your New Podcast 9-217Karen Unland • Liz Pittman • Linda Hoang • Amanda Wagner The Perfect Storm: How to Harness the Forces of Branding, PR and Social Advertising for High Voltage Results 9-216Vanessa Tracy-Roth • Fraser Tripp Ways to Make Your Online Presence More Accessible 9-208Crystal Jones

2:35pm

Building Facebook Ads: A Step by Step Guide 9-207Avery Johnson Email Marketing: Strategies, Tactics & Measurements 9-215Edward Spethmann • Krystal Carter Get Found on Google: Top 12 SEO Actionables for Business Owners 9-216Ellie McFarlane The Business of Influence: Part 1 9-218Ashley Fisher They see your content, now what? 9-217Derek Hovinga • Paige Simpson Ways to Make Your Online Presence More Accessible 9-208Crystal Jones

3:40pm

SNACK BREAK The Heart (Robbins Health Learning Centre, MacEwan University)

4:00pm

Building Facebook Ads: A Step by Step Guide 9-207Avery Johnson Get Found on Google: Top 12 SEO Actionables for Business Owners 9-216Ellie McFarlane Intro to TikTok for Orgs (& Oldish People) 9-208Linda Hoang PANEL: Optimize Your Campaign Budgets 9-215Ameet Khabra • Chris Mikulin The Business of Influence: Part 2 9-218Ashley Fisher They see your content, now what? 9-217Derek Hovinga • Paige Simpson