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Friday, March 13
 

8:30am MDT

MASTER CLASSES: Registration & Breakfast
Friday March 13, 2020 8:30am - 9:00am MDT
Roundhouse
  To-do

9:00am MDT

MASTER CLASS: How to Start a Podcast: From Notion to Trailer
If you've been thinking a podcast would be a good addition to your content marketing mix, but you don't know where to start, start here. We'll take you through the process, from coming up with a workable, repeatable idea to assembling the parts to recording a trailer.

What you will walk away from this Master Class with:
  • An understanding of what it takes to start a podcast
  • Resources on how to come up with an idea that serves the listener while achieving your organization's goals
  • Hands-on practice with various aspects of podcast production
  • Access to the audio of your trailer

This Master Class is for you if:
  • You've been thinking a podcast would help your organization share expertise or build a community, but you don't know what's involved.

This Master Class isn't for you if:
  • You already know how to make a podcast.
Speakers
avatar for Karen Unland

Karen Unland

President, Alberta Podcast Network
Karen Unland is president of the Alberta Podcast Network, an initiative powered by ATB Financial to build audiences for Alberta-made podcasts and connect their listeners to Alberta-based businesses and organizations. She is also the co-founder of Taproot Edmonton, a source of curiosity-driven... Read More →

Friday March 13, 2020 9:00am - 4:00pm MDT
Roundhouse
  Master Class, How-tos

9:00am MDT

MASTER CLASS: Mobile Video Production
Our Master Class will help you learn the basics of video production in 1 day! The day includes lessons in lighting, sound, angles, production steps & processes. The class features hands-on shooting, mobile editing and collaboration with other Master Class attendees.

What will you walk away from this Master Class with:
  • Top social media video types
  • An equipment list for video production
  • How to capture audio for video
  • An understanding of the steps & processes of video production
  • Hands-on video shooting and editing experience

This Master Class is for you if:
  • You're looking to level up your social media marketing by diving into video

This Master Class isn't for you if:
  • You have no plans of implementing video in your business
  • You already know how to capture and edit video for your business
Speakers
avatar for Jesse Szymanski

Jesse Szymanski

CEO, Founder, Modern Muse Media
With a mandate to train, mentor and empower, Modern Muse Media is Jesse’s latest adventure in an ever-changing multi-media landscape. With nearly two decades of executive producing, hosting, writing, directing, post-production, social media, promotion and marketing, Jesse is now... Read More →

Friday March 13, 2020 9:00am - 4:00pm MDT
Roundhouse
  Master Class, How-tos

12:00pm MDT

MASTER CLASS: Lunch
Friday March 13, 2020 12:00pm - 1:00pm MDT
Roundhouse
  To-do

1:00pm MDT

MASTER CLASS: Introduction to Google AdWords
This workshop will be an introduction to Google AdWords. We will cover fundamentals, best practices and work on creating our first campaign.

People will walk away from this Master Class with:
  • Understanding the fundamentals of Google AdWords 
  • Learning the best practices 
  • The start of a campaign (ad group and ad creation)

This Master Class is for you if:
  • If you're looking to start drive traffic to your business but do not have the funds to work with an agency.

This Master Class isn't for you if:
  • If you're already running a campaign for your business or working for a large corporation that is already working for an agency.
Speakers
avatar for Ameet Khabra

Ameet Khabra

Founder & Owner, Hop Skip Media
Ameet has spent the last decade working for companies of all shapes and sizes, from enterprise to agencies, learning the ropes and developing her own approach to marketing and advertising online. She and her team push to get quick wins and results quickly, and build successes on one... Read More →

Friday March 13, 2020 1:00pm - 4:00pm MDT
Roundhouse
  Master Class, How-tos

5:30pm MDT

KICK OFF: Registration & Networking
Friday March 13, 2020 5:30pm - 6:00pm MDT
  To-do

6:00pm MDT

KEYNOTE: Willful // How Legacy Industries, Business Model, and Marketing are Shifting to Meet Today's Digital Consumer
Consumers in 2020 have come to expect everything on-demand, instant, and from their mobile phone, and with that shift in behaviour has come a shift in business - companies in legacy industries have had to shift the way they do business, or risk being left behind. This presentation will focus on how the shift in consumer behaviour has changed legacy industries, business models, marketing, and operations, touching on trends like the rise of peer-to-peer apps, software-as-a-service, and mobile to illustrate the key changes. It will also highlight case studies of companies that have found success by embracing the shift. You'll leave inspired to incorporate these shifts into your company's operations and marketing, and with a clearer understanding of what tomorrow's consumer will expect.
Speakers
avatar for Erin Bury

Erin Bury

CEO, Founder, Willful
Erin is an entrepreneur, speaker, startup advisor, and former technology journalist. She is the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. At Willful she’s responsible for driving the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. Erin is a frequent... Read More →

Friday March 13, 2020 6:00pm - 7:00pm MDT
Betty Andrews Concert Hall (Allard Hall, MacEwan)
  Keynote

7:00pm MDT

FIRESIDE CHAT: Don't Call Me a Guru + Willful
Speakers
avatar for Erin Bury

Erin Bury

CEO, Founder, Willful
Erin is an entrepreneur, speaker, startup advisor, and former technology journalist. She is the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes. At Willful she’s responsible for driving the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. Erin is a frequent... Read More →

Friday March 13, 2020 7:00pm - 7:30pm MDT
Betty Andrews Concert Hall (Allard Hall, MacEwan)
  Keynote

7:30pm MDT

NETWORKING
Friday March 13, 2020 7:30pm - 9:00pm MDT
Roundhouse
  To-do
 
Saturday, March 14
 

8:00am MDT

CHECK-IN: Networking & Breakfast
Saturday March 14, 2020 8:00am - 8:45am MDT
The Atrium (Robbins Health Learning Centre, MacEwan University)
  To-do

8:45am MDT

KICK-OFF
Saturday March 14, 2020 8:45am - 9:00am MDT
  To-do

9:00am MDT

KEYNOTE: Wistia // How to Build an Audience of Engaged Advocates
The best brands have a following of fans eager to spread the word about their products and services, but how did they manage to convince their customers to share the love?

Wistia believes that memorable brands are truly built through advocacy and that improved brand perception comes from growing affinity rather than awareness.

In this session, Kristen will share how you can create a content strategy that focuses on generating brand affinity and why the best way to build lasting connections is through longer form, binge-worthy content.
Speakers
avatar for Kristen Bryant

Kristen Bryant

Strategic Partnerships, Wistia
Kristen Bryant drives Wistia’s partnership efforts. Since joining the team in 2017, she’s contributed to a variety of strategic initiatives including launching a new business line from the product side and supporting the creation, execution, and promotion of their long form video... Read More →

Saturday March 14, 2020 9:00am - 10:00am MDT
The Heart (Robbins Health Learning Centre, MacEwan University)
  Keynote

10:15am MDT

How to Double Your Ecommerce Revenue in 90 Days with the Customer Value Journey
To build a sustainable, scalable eCommerce business, you need to develop meaningful, lasting relationships with your customers. Focus your marketing efforts on providing undeniable value to your customer at every interaction, from when they don’t know you, all the way until they are your raving fans. Scott will show you how to double your year-over-year revenue by deploying key strategies at each of the eight stages of the Customer Value Journey. Specifically, he will show you how to drive and convert more website traffic; how to increase your average order value (AOV), repeat purchases, and Customer Lifetime Value (LTV); and ultimately how to generate lifelong customers who love your brand.
Speakers
avatar for Scott Cunningham

Scott Cunningham

Founder & Managing Director, Social Lite
Since founding Social Lite in 2011, Scott has helped over 100 businesses develop digital marketing campaigns focused on driving conversions and growing revenue. Scott currently conducts training programs and early-stage strategy sessions for businesses looking to achieve the next... Read More →

Saturday March 14, 2020 10:15am - 11:15am MDT
9-208
  Breakout Sessions, How-tos

10:15am MDT

How to leverage data-driven insights to enhance your digital strategy
So you need to develop a digital strategy, huh? Whether you are doing it for the gram, looking to break the internet, or just putting out a humble brag the biggest question is where to start?
Speakers
avatar for Matthew Brown

Matthew Brown

Partner, Director of Digital Marketing, Bluetrain Inc.
Matthew spends his days focused on understanding his clients digital pain points and helping them solve their digital problems. He uses data, strategy and insights to guide his recommendations and look for ways to continually improve his client’s online presence.

Saturday March 14, 2020 10:15am - 11:15am MDT
9-217
  Breakout Sessions, How-tos

10:15am MDT

How to plan, implement, and report on a social media campaign
So, you know you need to run a campaign... but what's your first move? We'll talk about putting together a plan, figuring out your tactics, getting your assets together, spreading the word online and reporting on how it performed.
Speakers
avatar for Liz Pittman

Liz Pittman

Digital Communications Specialist, Liz Pittman

Saturday March 14, 2020 10:15am - 11:15am MDT
9-215
  Breakout Sessions, How-tos

10:15am MDT

If I Could Tell it Again
At the Ronald McDonald House we are so lucky to have an incredible opportunity to share some very meaningful stories - but it doesn't mean we've always done it in the best way. Sometimes we didn't plan enough, we didn't get the right images, use the right platform or even get the timing correct! This session is a retrospective on how good stories fell flat because we either didn't know better or didn't have the tools we have now. Come and be a part of hearing great stories and how we can ensure greater success in their impact through learning from our past missteps.
Speakers
avatar for Suzanne Pescod

Suzanne Pescod

Director of Marketing and Communications, Ronald McDonald House Charities Alberta
Suzanne Pescod is the Director of Marketing & Communications for the Ronald McDonald Houses across Alberta. Her previous experience in marketing and communications has included the construction and oil and gas sectors, as well as a couple of years working in the world of professional... Read More →

Saturday March 14, 2020 10:15am - 11:15am MDT
9-216
  Breakout Sessions

10:15am MDT

Ogilvy, Eat Your Heart Out: Ad Writing Workshop
The pressure is huge for your social media campaigns to work. In fact, with all the changes to organic content over the years, the need for high converting ads is higher than ever! So how do we make sure that our campaign dollars are well spent and we deliver social ads that convert?

Join Idris as he walks you through the process of writing hugely profitable ads that have sold in the millions. It might seem deceivingly simple, but it sure ain’t easy! It’s best if you have run social media campaigns in some form, but you don’t have to be a seasoned expert.

Relish your future wins with this framework, and build your skills in paid digital copywriting.
Speakers
avatar for Idris Fashan

Idris Fashan

Territory Manager, Alberta, The Well Creative Consultations
Idris Fashan dreams daily of a better web, one that connects, empowers and engages us. He has fought in the marketing trenches as far back as when Email was the only digital channel. Since then, he’s worked in the arts, research, energy, biotech and construction. He brings his love... Read More →

Saturday March 14, 2020 10:15am - 11:15am MDT
9-207
  Breakout Sessions, How-tos

10:15am MDT

Your Story in Stories
Sharing your story in stories shouldn't feel like such a chore. In this breakout session, we'll explore practical ways you can leverage story features on Instagram or Facebook to better connect with your audience, position yourself as an expert in your area of work, and turn viewers into paying customers.

Speakers
avatar for Karine Parthenais

Karine Parthenais

Owner, Connexionista / The Co. Lab

Saturday March 14, 2020 10:15am - 11:15am MDT
9-218
  Breakout Sessions, How-tos

11:25am MDT

How to leverage data-driven insights to enhance your digital strategy
So you need to develop a digital strategy, huh? Whether you are doing it for the gram, looking to break the internet, or just putting out a humble brag the biggest question is where to start?
Speakers
avatar for Matthew Brown

Matthew Brown

Partner, Director of Digital Marketing, Bluetrain Inc.
Matthew spends his days focused on understanding his clients digital pain points and helping them solve their digital problems. He uses data, strategy and insights to guide his recommendations and look for ways to continually improve his client’s online presence.

Saturday March 14, 2020 11:25am - 12:25pm MDT
9-217
  Breakout Sessions, How-tos

11:25am MDT

How to plan, implement, and report on a social media campaign
So, you know you need to run a campaign... but what's your first move? We'll talk about putting together a plan, figuring out your tactics, getting your assets together, spreading the word online and reporting on how it performed.
Speakers
avatar for Liz Pittman

Liz Pittman

Digital Communications Specialist, Liz Pittman

Saturday March 14, 2020 11:25am - 12:25pm MDT
9-215
  Breakout Sessions, How-tos

11:25am MDT

Ogilvy, Eat Your Heart Out: Ad Writing Workshop
The pressure is huge for your social media campaigns to work. In fact, with all the changes to organic content over the years, the need for high converting ads is higher than ever! So how do we make sure that our campaign dollars are well spent and we deliver social ads that convert?

Join Idris as he walks you through the process of writing hugely profitable ads that have sold in the millions. It might seem deceivingly simple, but it sure ain’t easy! It’s best if you have run social media campaigns in some form, but you don’t have to be a seasoned expert.

Relish your future wins with this framework, and build your skills in paid digital copywriting.
Speakers
avatar for Idris Fashan

Idris Fashan

Territory Manager, Alberta, The Well Creative Consultations
Idris Fashan dreams daily of a better web, one that connects, empowers and engages us. He has fought in the marketing trenches as far back as when Email was the only digital channel. Since then, he’s worked in the arts, research, energy, biotech and construction. He brings his love... Read More →

Saturday March 14, 2020 11:25am - 12:25pm MDT
9-207
  Breakout Sessions, How-tos

11:25am MDT

The Ad Fraud Epidemic
Ad fraud is a growing epidemic in digital advertising. It's rampant, often unchecked, and costing you and your clients money. Reports show as high as 90% of your ad traffic can be from bots and spam traffic. If you've been struggling to get conversions and traction from your campaigns, we'll show you the tips and tricks to identify, mitigate and stop ad fraud on your campaigns to improve your ROI and beat the bots at their own game.
Speakers
avatar for Duncan McGillivray

Duncan McGillivray

Director of Advertising, Strong Coffee Marketing
Duncan McGillivray is the lead for Strong Coffee Marketing digital advertising team in Edmonton. He's been working with PPC for 9+ years in a wide variety of industries, from government and non-profits to tourism and fitness. He's a Google Adwords & Analytics Certified Partner, return... Read More →

Saturday March 14, 2020 11:25am - 12:25pm MDT
9-208
  Breakout Sessions, How-tos

11:25am MDT

The good, the bad, and the mammoths: Lessons in social media marketing from the #newRAM opening
Sharing the strategy, execution, and outcomes of the mammoth opening of the new Royal Alberta Museum in downtown Edmonton. Attendees will get an inside look at how we “Taylor Swift-ed” the date announcement, launched a fresh and bold new brand, brought the grand opening experience online, and oh yeah, opened the largest museum in western Canada.
Speakers
avatar for Kelsie Tetreau

Kelsie Tetreau

Communications Officer, Royal Alberta Museum

Saturday March 14, 2020 11:25am - 12:25pm MDT
9-216
  Breakout Sessions, Case Studies

11:25am MDT

Your Story in Stories
Sharing your story in stories shouldn't feel like such a chore. In this breakout session, we'll explore practical ways you can leverage story features on Instagram or Facebook to better connect with your audience, position yourself as an expert in your area of work, and turn viewers into paying customers.

Speakers
avatar for Karine Parthenais

Karine Parthenais

Owner, Connexionista / The Co. Lab

Saturday March 14, 2020 11:25am - 12:25pm MDT
9-218
  Breakout Sessions, How-tos

12:30pm MDT

LUNCH
Saturday March 14, 2020 12:30pm - 1:20pm MDT
The Heart (Robbins Health Learning Centre, MacEwan University)
  To-do

1:25pm MDT

8 Ways to Up Your Ecommerce Game
Do you want to start onboarding ecommerce clients, improve your existing ecommerce strategy, or open your own ecommerce business? Lindsey will guide you through several ways you can improve your ecommerce game, including leveraging your customers, improving the SEO of product pages, analyzing the right analytics, and more.
Speakers
avatar for Lindsey Locke

Lindsey Locke

Exchange Support Specialist, Shopify

Saturday March 14, 2020 1:25pm - 2:25pm MDT
9-218
  Breakout Sessions, How-tos

1:25pm MDT

Email Marketing: Strategies, Tactics & Measurements
Learn about the strategies and tactics to implement a successful email marketing campaign, from design to measurement.

How do you set up a campaign? What tools do you use? What do you measure? We'll explore these topics and more with our how-tos and a case study.
Saturday March 14, 2020 1:25pm - 2:25pm MDT
9-215
  Breakout Sessions, How-tos

1:25pm MDT

How to Determine Your Paid Social Spend
In this Breakout Session, we'll go through various ways to determine your paid social spend for awareness, conversion and across various channels we've worked with.
Speakers
avatar for Sara Kerr

Sara Kerr

Media Manager, ZGM Modern Marketing Partners
avatar for Faustina Banh

Faustina Banh

Data Insights Specialist, ZGM Modern Marketing Partners

Saturday March 14, 2020 1:25pm - 2:25pm MDT
9-207
  Breakout Sessions, How-tos

1:25pm MDT

PANEL: Promoting Your New Podcast
Wondering what goes into planning, creating and promoting your new podcast? This panel will cover everything from branding to production and how to grow your listener base.
Speakers
avatar for Karen Unland

Karen Unland

President, Alberta Podcast Network
Karen Unland is president of the Alberta Podcast Network, an initiative powered by ATB Financial to build audiences for Alberta-made podcasts and connect their listeners to Alberta-based businesses and organizations. She is also the co-founder of Taproot Edmonton, a source of curiosity-driven... Read More →
avatar for Liz Pittman

Liz Pittman

Digital Communications Specialist, Liz Pittman
avatar for Linda Hoang

Linda Hoang

Blogger / Social Media Strategist, Linda Hoang Digital
Linda Hoang is one of Alberta’s leading social media strategists and a well-known social media influencer, content creator and blogger who makes a living writing—on her website, scripts for videos, and on social media. Linda is also the Founder of the Edmonton International Cat... Read More →
avatar for Amanda Wagner

Amanda Wagner

The Amanda Wagner Podcast
Through speaking, podcasts, videos, and live events, Amanda Wagner shares strategies, techniques, and mindset shifts to people who are tired of waiting for everything to be 'just so' and want to be known for something.

Saturday March 14, 2020 1:25pm - 2:25pm MDT
9-217
  Breakout Sessions, How-tos

1:25pm MDT

The Perfect Storm: How to Harness the Forces of Branding, PR and Social Advertising for High Voltage Results
(Cue grizzly voiceover) An Edmonton brand trusted a motley crew of digital marketers to launch its first Instagram and Facebook advertising campaign ever. The results? A return on ad spend 12 times industry standard that surprised even the savvy agency team. But how?!

We’ll share a must-see social advertising case study to give you an inside look at the perfect storm of branding, PR and customer targeting that built a foundation primed for major results and one of the most successful, brag-worthy digital ad campaigns in Press + Post history.
Speakers
avatar for Vanessa Tracy-Roth

Vanessa Tracy-Roth

Account Executive, Press + Post
Vanessa is the savvy Account Executive and creative force behind many of Press + Post's much-buzzed-about campaigns. A communications pro driven by the art of storytelling, she thrives on creating articulate narratives—and delivers them to the right audiences. Whether she’s helping... Read More →
avatar for Fraser Tripp

Fraser Tripp

Senior Communications Coordinator, Press + Post
Fraser is a Senior Communications Coordinator at Press + Post and the secret sauce of some of its most outstanding digital advertising campaigns. He's known around the office for his ability to create witty content and beautiful photography, and is constantly going above and beyond... Read More →

Saturday March 14, 2020 1:25pm - 2:25pm MDT
9-216
  Breakout Sessions, Case Studies

1:25pm MDT

Ways to Make Your Online Presence More Accessible
A lot of thought goes into creating an online presence. What might be great for one person may be impossible to use by another person. Often when people try to build their online presence, they tend to overlook those with different needs.

Learn about tools and tips that can help make your online presence more accessible to all.
Speakers
avatar for Crystal Jones

Crystal Jones

Web Accessibility Advocate, Accessibility Advisory Committee
Crystal Jones grew up as the only Deaf person in her family. Her parents, mostly her mom advocated for her as a child. Early access to sign language allowed Crystal to connect with humanity. But as Crystal got older, she found herself wanting to connect more with humanity but faced... Read More →

Saturday March 14, 2020 1:25pm - 2:25pm MDT
9-208
  Breakout Sessions, How-tos

2:35pm MDT

Building Facebook Ads: A Step by Step Guide
A deeper dive on how to create Facebook ads, from developing your campaign to targeting your audience to creating your ad creative to selecting the right sized images, and more!
Speakers
avatar for Avery Johnson

Avery Johnson

Partner/Co-Founder, Kaden Ave Communications
Avery (aka Ave, rhymes with Dave) holds two degrees from MacEwan University, one in archaeology and another in honours psychology. Naturally, she has found her calling working in social media. Avery's prior experience has been in account management and digital marketing strategy... Read More →

Saturday March 14, 2020 2:35pm - 3:35pm MDT
9-207
  Breakout Sessions, How-tos

2:35pm MDT

Email Marketing: Strategies, Tactics & Measurements
Learn about the strategies and tactics to implement a successful email marketing campaign, from design to measurement.

How do you set up a campaign? What tools do you use? What do you measure? We'll explore these topics and more with our how-tos and a case study.
Speakers
avatar for Edward Spethmann

Edward Spethmann

Senior Content Strategist, Strong Coffee Marketing
Throughout his six years at Strong Coffee, Edward has touched on all aspects of digital marketing, but his passion is in email marketing. Edward's highlights included developing and implementing an email campaign that produced over $1M in revenue for a local non-profit, sending enews... Read More →
avatar for Krystal Carter

Krystal Carter

Digital Media Specialist, Strong Coffee Marketing
With more than five years of executing digital marketing campaigns, Krystal worked with non-profits, government, retail, finance, tourism, musicians, small businesses and more. She takes an integrated approach to marketing strategies with an emphasis on statistical methods and data... Read More →

Saturday March 14, 2020 2:35pm - 3:35pm MDT
9-215
  Breakout Sessions, How-tos

2:35pm MDT

Get Found on Google: Top 12 SEO Actionables for Business Owners
There are so many basic SEO practices that every business can implement on their website. The only problem is most companies don’t even know what those things are.  

In this session, Ellie will show you how to implement 12 different actionables to help your audience find your business through search.
Speakers
avatar for Ellie McFarlane

Ellie McFarlane

Senior Digital Strategist, Lift Interactive
Ellie helps businesses grow through digital marketing. She brings broad experience and a very keen strategic mind to all of her projects. Her expertise helps to shape site structure and design and search engine compatibility. As the Senior Digital Strategist at Lift Interactive, she... Read More →

Saturday March 14, 2020 2:35pm - 3:35pm MDT
9-216
  Breakout Sessions, How-tos

2:35pm MDT

The Business of Influence: Part 1
You've developed the strategy and established a budget for your influencer campaign--now what? Part 1 of The Business of Influence walks you through the next steps: finding, qualifying and pitching influencers.
Speakers
avatar for Ashley Fisher

Ashley Fisher

Account Manager, FKA
Marketing is the message you want to tell about your company. PR is what people say about you. Social media is the bridge between the two.

Saturday March 14, 2020 2:35pm - 3:35pm MDT
9-218
  Breakout Sessions, How-tos

2:35pm MDT

They see your content, now what?
Your audience is engaging with your content. But how do you turn views, clicks, likes, and shares into qualified leads? In this session, Paige Simpson and Derek Hovinga from ZGM Modern Marketing Partners teach us how to nurture your prospective customers and lead them down the buyers journey with organic content.
Speakers
avatar for Derek Hovinga

Derek Hovinga

Content Strategist, ZGM Modern Marketing Partners
avatar for Paige Simpson

Paige Simpson

Content Manager, ZGM Modern Marketing Partners

Saturday March 14, 2020 2:35pm - 3:35pm MDT
9-217
  Breakout Sessions, How-tos

2:35pm MDT

Ways to Make Your Online Presence More Accessible
A lot of thought goes into creating an online presence. What might be great for one person may be impossible to use by another person. Often when people try to build their online presence, they tend to overlook those with different needs.

Learn about tools and tips that can help make your online presence more accessible to all.
Speakers
avatar for Crystal Jones

Crystal Jones

Web Accessibility Advocate, Accessibility Advisory Committee
Crystal Jones grew up as the only Deaf person in her family. Her parents, mostly her mom advocated for her as a child. Early access to sign language allowed Crystal to connect with humanity. But as Crystal got older, she found herself wanting to connect more with humanity but faced... Read More →

Saturday March 14, 2020 2:35pm - 3:35pm MDT
9-208
  Breakout Sessions, How-tos

3:40pm MDT

SNACK BREAK
Saturday March 14, 2020 3:40pm - 3:55pm MDT
The Heart (Robbins Health Learning Centre, MacEwan University)
  To-do

4:00pm MDT

Building Facebook Ads: A Step by Step Guide
A deeper dive on how to create Facebook ads, from developing your campaign to targeting your audience to creating your ad creative to selecting the right sized images, and more!
Speakers
avatar for Avery Johnson

Avery Johnson

Partner/Co-Founder, Kaden Ave Communications
Avery (aka Ave, rhymes with Dave) holds two degrees from MacEwan University, one in archaeology and another in honours psychology. Naturally, she has found her calling working in social media. Avery's prior experience has been in account management and digital marketing strategy... Read More →

Saturday March 14, 2020 4:00pm - 5:00pm MDT
9-207
  Breakout Sessions, How-tos

4:00pm MDT

Get Found on Google: Top 12 SEO Actionables for Business Owners
There are so many basic SEO practices that every business can implement on their website. The only problem is most companies don’t even know what those things are.  

In this session, Ellie will show you how to implement 12 different actionables to help your audience find your business through search.
Speakers
avatar for Ellie McFarlane

Ellie McFarlane

Senior Digital Strategist, Lift Interactive
Ellie helps businesses grow through digital marketing. She brings broad experience and a very keen strategic mind to all of her projects. Her expertise helps to shape site structure and design and search engine compatibility. As the Senior Digital Strategist at Lift Interactive, she... Read More →

Saturday March 14, 2020 4:00pm - 5:00pm MDT
9-216
  Breakout Sessions, How-tos

4:00pm MDT

Intro to TikTok for Orgs (& Oldish People)
In this introduction crash course on how to use the world's fastest growing app, we'll explore why and how your organization may want to utilize TikTok, considerations on developing a TikTok content strategy and finding a niche, examining case studies to see how brands are messaging to a younger demographic, and understanding TikTok storytelling and identifying elements to creating engaging posts.
Speakers
avatar for Linda Hoang

Linda Hoang

Blogger / Social Media Strategist, Linda Hoang Digital
Linda Hoang is one of Alberta’s leading social media strategists and a well-known social media influencer, content creator and blogger who makes a living writing—on her website, scripts for videos, and on social media. Linda is also the Founder of the Edmonton International Cat... Read More →

Saturday March 14, 2020 4:00pm - 5:00pm MDT
9-208
  Breakout Sessions, How-tos

4:00pm MDT

PANEL: Optimize Your Campaign Budgets
It’s no secret - digital marketing has transformed largely into a pay-to-play model. This panel will be a dialogue between digital marketers in pay-per-click and social media advertising on how they approach campaign optimization.

Come with your questions because these people have answers!
Speakers
avatar for Ameet Khabra

Ameet Khabra

Founder & Owner, Hop Skip Media
Ameet has spent the last decade working for companies of all shapes and sizes, from enterprise to agencies, learning the ropes and developing her own approach to marketing and advertising online. She and her team push to get quick wins and results quickly, and build successes on one... Read More →
avatar for Chris Mikulin

Chris Mikulin

Director of Digital Strategy, Lunar Solar Group

Saturday March 14, 2020 4:00pm - 5:00pm MDT
9-215
  Breakout Sessions, How-tos

4:00pm MDT

The Business of Influence: Part 2
Building on the first session, this session will cover payment (both in-kind and cash money), managing and approving content, and post-campaign analysis, plus tips for better communication with influencers, and how to handle some of the problems that can (and will!) arise.
Speakers
avatar for Ashley Fisher

Ashley Fisher

Account Manager, FKA
Marketing is the message you want to tell about your company. PR is what people say about you. Social media is the bridge between the two.

Saturday March 14, 2020 4:00pm - 5:00pm MDT
9-218
  Breakout Sessions, How-tos

4:00pm MDT

They see your content, now what?
Your audience is engaging with your content. But how do you turn views, clicks, likes, and shares into qualified leads? In this session, Paige Simpson and Derek Hovinga from ZGM Modern Marketing Partners teach us how to nurture your prospective customers and lead them down the buyers journey with organic content.
Speakers
avatar for Derek Hovinga

Derek Hovinga

Content Strategist, ZGM Modern Marketing Partners
avatar for Paige Simpson

Paige Simpson

Content Manager, ZGM Modern Marketing Partners

Saturday March 14, 2020 4:00pm - 5:00pm MDT
9-217
  Breakout Sessions, How-tos
 
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Betty Andrews Concert Hall (Allard Hall, MacEwan)
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